Your Amazon Echo could make you spend more (and not just on Prime Day)

Currently, the Amazon Echo has the largest market share in the U.S. of any virtual assistant with 10% of U.S. homes using one of these smart speaker. And that number could soon grow.

Experts predict that half of all Amazon customers will have a device enabled with the Alexa virtual assistant following the e-commerce giant’s Prime Day sales event.

After the Echo, the Google Home is next most popular smart speaker with 4% of the market, followed by Microsoft’s MSFT, -0.49% Cortana at 2%. Apple was later out of the gate with its HomePod device, released earlier this year.

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