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Amazon says U.S. Prime Day sales reach records despite early outage

Amazon.com Inc. says Prime Day sales in the U.S. were “bigger than ever,” growing faster in the first 10 hours year-over-year, despite an early outage that kept many from shopping the event’s deals.

Shortly after Prime Day launched at 3 pm ET, the site crashed with visitors greeted by an apology for the outage and pictures of dogs.

At about 5pm ET, Amazon tweeted that “some customers are having difficulty shopping” but “many are shopping successfully – in the first hour of Prime Day in the U.S., customers have ordered more items compared with the first hour last year.”

Read:Your Amazon Echo could make you spend more (and not just on Prime Day)

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