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The Number One: First to $1 trillion: Amazon or Apple? No-brainer — the people have spoken

For years now, Apple has been on a relentless push to become the first company to reach $1 trillion in market capitalization. It seemed like a foregone conclusion: The lofty valuation crown would belong to the tech darling. Just a matter of time.

Then Amazon happened.

Apple still holds the edge with a market cap of $944 billion, but Amazon, riding another strong showing on Prime Day, just crossed $900 billion for the first time this week and, despite a dip to $886 billion in Thursday’s session, it seems to have momentum, and popular opinion, on its side.

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