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Earnings Outlook: Amazon earnings: Prime Day isn’t the only thing giving business a boost

Amazon.com Inc. is scheduled to report second-quarter earnings on Thursday after the closing bell, and analysts expect the company to get a boost across its businesses, from retail to advertising and cloud services.

“The Prime membership price increase is a solid margin tailwind,” wrote MKM Partners analyst Rob Sanderson. “Prime is thought to be at around 55 million households in the U.S., about $1 billion of incremental profit contribution (annual basis) beginning Q3.”

Amazon AMZN, -0.82% is on the road to $1 trillion in market capitalization, with popular opinion convinced that it will beat Apple Inc. AAPL, +0.22% to the mark.

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