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Earnings Outlook: Earnings preview: AT&T, a modern media company in the making

AT&T Inc. is on its way to becoming a modern media company.

In a world where the wireless market is becoming increasingly saturated and cord-cutting is now the norm, the telecommunications giant is looking to leverage its position as a leading pay-TV distributor by combining its pipes with newly acquired WarnerMedia content in an effort to entice customers.

“AT&T T, -0.27% sees where the industry is headed,” said Frank Louthan, managing director of equity research at Raymond James. “And it’s furthering its strategy of being able to offer packages that include media across multiple streams.”

The company will announce its second-quarter earnings Tuesday after market close.

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