The Wall Street Journal: Tencent to adapt WebMD content to Chinese consumers

HONG KONG — China’s Tencent Holdings Ltd. has struck a deal to provide WebMD’s health-care content to the more than 1 billion users on its WeChat social network, according to both companies.

The content-licensing deal includes WebMD articles, videos and slideshows covering medical and health topics, such as the side effects of chemotherapy or the symptoms of appendicitis. Financial terms weren’t disclosed.

WebMD, which is owned by private-equity firm KKR & Co. KKR, +0.26% and based in New York, said the deal will raise the quality of health-care information available to Chinese consumers. The content, slated to be rolled out by year’s end, will also be available on Tencent’s 0700, -1.49% QQ messaging app.

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