The Wall Street Journal: AT&T won’t trample HBO’s quality, top executive says

HBO isn’t going to become a content factory under new owner AT&T Inc., a top executive at the premium programmer said Wednesday at an entertainment-industry gathering.

“Let me put this as clearly as I can. There are no plans to dilute the HBO brand in favor of volume of programming,” said HBO Programming President Casey Bloys at the semiannual Television Critics Association press tour in Beverly Hills, Calif.

Bloys was responding to questions about AT&T’s plans for the service, which has been a topic of interest in media circles since AT&T T, -4.51% closed on its deal to acquire HBO parent Time Warner Inc.

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