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Earnings Outlook: Pandora earnings: A new member of the band could matter beyond the music

Pandora Media Inc. is pulling multiple levers to get users to spend more time playing music through its various offerings, but soon the company’s fortunes could be a bit less tied to actual Pandora listening.

The streaming pioneer recently completed its acquisition of AdsWizz, an ad-tech platform that serves as a marketplace of sorts for programmatic audio ads. AdsWizz counts a variety of industry players as customers, and the idea is that the platform will help Pandora P, -6.55% benefit from secular growth in audio and voice. In other words, the success of AdsWizz on a quarterly basis wouldn’t be completely correlated with listening trends at Pandora.

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