Facebook users have one red line they won’t cross

On Facebook, many people have a line they just won’t cross.

Shares of the biggest social-media site on the planet were down Thursday after weak earnings guidance spooked investors. “Social media use has peaked in the industrialized world and we’re actually starting to see the decline,” Ross Gerber, an analyst with wealth and investment management firm Gerber Kawasaki, told CNBC Wednesday, “This is what Facebook is going to have to deal with moving forward as people realize how incredibly creepy it is.” He cited “intrusive surveillance” of Facebook users.

Facebook FB, -18.96% had 1.47 billion daily active users in June, while Wall Street analysts expected 1.49 billion.

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