Earnings Outlook: Square earnings: Cash may Boost your wallet more than the company — for now

Square Inc. got its start by enabling small businesses to accept credit-card payments, but its future could be more focused on Cash.

The company’s consumer-oriented initiatives are centered on money-transfer platform Square Cash, which now lets users do more than just send money to friends. Cash has received a fair bit of attention in recent quarters because it’s where Square SQ, -2.67%houses bitcoin trading, but other elements of the platform could be more interesting to users without cryptocurrency. Cash made debit cards widely available to users a good year before PayPal Holdings Inc.’s PYPL, -0.57%Venmo did, and during the second quarter, Square officially rolled out Boost, a program that gives discounts at popular food establishments in exchange for use of a Cash card.

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