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Key Words: Tim Cook says Apple doesn’t need your data, but will protect it

When it comes to personal data, Apple Inc. wants to protect it, not make money off it, Chief Executive Tim Cook said in an interview that aired Tuesday night.

In a wide-ranging interview Vice News Tonight on HBO, Cook said privacy is “one of the most important issues” today, and he’d be open to “some level” of government regulation to meet its challenges. Cook said Apple takes data privacy “very seriously,” and noted it isn’t in the business of selling user data and tries to “collect as little as possible.”

“We’re not forming the detailed profile, and then allowing other companies to buy the opportunity to target you.

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