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As opioid crisis raged, Insys pushed higher doses of addictive drug and pushed salespeople to ‘own’ doctors

To sell addictive opioids, sales representatives were encouraged to “own” doctors, keeping a close eye on how and how much they prescribe.

Speaker programs that helped drive sales left out safety problems and, in one instance, didn’t say that Insys, the drug’s manufacturer, was sponsoring the event.

And high dosages of the addictive opioid Subsys were linked to bonus payments, with company presentations encouraging this behavior through slogans like “Strength Makes the Difference” and “Don’t Forget the Doses.”

“It is much easier to take an existing patient and double their units (which in essence is the same as generating a new prescription),” one sales manager wrote, referring to patients as “low hanging fruit.

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