In One Chart: The 10 most ‘valuable’ countries in the world in one chart

Measuring the worth of something as intangible as a country’s image is a tough, if not an elusive, task. But Brand Finance, a company that specializes in putting value to corporate brands, attempted to do just that by evaluating the countries on three key metrics—goods and services, investment, and society.

A strong sovereign brand matters because it bolsters a country’s soft power and influence in the international community. It is also a big boon to the economy.

“In a global marketplace, it is one of the most important assets of any state, encouraging inward investment, adding value to exports, and attracting tourists and skilled migrants,” said David Haigh, chief executive of Brand Finance, in the National Brands report released earlier this month.

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