The Ratings Game: Tesla ‘damned if you do, damned if you don’t’ on $35,000 Model 3: analyst

Tesla Inc.’s move to offer a slightly cheaper Model 3 sedan before launching the $35,000 version of the car that Chief Executive Elon Musk has promised for years shows that the company is “damned if you do, damned if you don’t,” an analyst said Friday.

Tesla TSLA, -1.48%announced a mid-range Model 3 with a base price starting at $45,000 Thursday, $4,000 cheaper than the previous lowest base price on the car that Musk has promised would be aimed at the mass market. Musk pointed out that the car would cost $35,000 after tax incentives (in California, at least), but the federal tax credit will begin phasing out for the company at the end of the year.

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