Sustainable Investing: Millennials have more money than you think — so expect ESG funds in your 401(k)

There are two certainties when discussing responsible investments. The first is that millennials will be invariably be listed as a primary driver of interest. The second is that someone will inevitably quip that it doesn’t matter what millennials may want to invest in since they all live in their parents’ basement anyway.

Even before the infamous 2018 eviction lawsuit between parents and millennial son, a wealth of Census Bureau data and well-funded studies provided fodder for both jobless millennial internet memes and poor millennial tropes. And if the idea of the impoverished millennial is true, the future of responsible investing, from environmental, social and governance (ESG) to socially responsible (SRI) to impact, does seem a little less secure.

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