Consumers want holiday-shopping convenience and stores that supply it will cash in

With unemployment low, consumer confidence high and businesses starting to reap the rewards of investments in everything from people to technology, experts say retailers and brands should have a good holiday season.

“We would expect everyone to have a really good year,” said Rod Sides, Deloitte’s retail practice leader. “If they don’t, they’re a little out of touch with consumer expectations.”

Deloitte forecasts holiday retail sales to increase 5% to 5.6% from last year, to more than $1.1 trillion. According to Deloitte’s 2018 holiday survey, more than $128 billion will be in online sales.

‘We would expect everyone to have a really good year.

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