Altria’s move to placate regulators on teen smoking is smart, analyst says

Altria’s decision to proactively respond to a regulatory crackdown on tobacco products that appeal to teenagers is a positive that positions the company well in appeasing antismoking advocates and addressing the competitive pressure from rival Juul, one analyst said Thursday.

Altria Inc. MO, -0.11% said that it is pulling its MarkTen Elite and Apex by MarkTen e-cigarette pods from off store shelves until it either gets the U.S. Food and Drug Administration’s blessing to sell them, or the issue of teens becoming addicted to nicotine is otherwise resolved, the company said in its third-quarter earnings release.

The company will also stop selling products with any flavors other than regular tobacco, mint or menthol.

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