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Advertisers are quietly targeting your kids through apps

Your children’s smartphone games may be selling them stuff behind your back.

Some 95% of downloaded apps for kids ages 5 and under use at least one type of advertising tactic, according to a University of Michigan C.S. Mott Children’s Hospital study released Tuesday. These applications, many of which tout themselves as educational games, have pop-up video ads, characters persuading children to make in-app purchases and banner ads, researchers found. The study, published in the Journal of Developmental & Behavioral Pediatrics, looked at more than 135 apps.

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