Victoria’s Secret and Gap among the retail brands that have reached peak revenue

Victoria’s Secret, Pink, Gap and American Eagle Outfitters have reached their North American revenue peaks, according to an Instinet analysis.

Instinet found that direct-to-consumer (DTC) companies tend to “cap out” at $3 billion in North America, while wholesalers reach a threshold of about $5 billion. But those figures are declining.

Analysts examined 25 of the largest brands in U.S./North American sales, excluding Nike Inc. NKE, -0.06% “which has stood in a league of its own.”

Instinet doesn’t cover H&M Hennes & Mauritz AB HMB, +1.55% or Carter’s Inc.

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