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Target launching ‘Skip-the-Line’ checkout technology, will open at 5 p.m. on Thanksgiving

Target Corp. announced its holiday plans on Thursday, highlighting “Skip-the-Line” mobile checkout technology and unveiling a Black Friday ad with select deals that are already available.

“Skip the Line” will allow customers to pay for their items with team members anywhere in the store using handheld devices. During peak events, such as Black Friday, workers will be located in the busiest departments.

The retailer already launched technology last year that lets store associates place Target TGT, +0.21% e-commerce orders from the sales floor and have the items shipped to a customer’s home.

“Skip the Line” follows Walmart Inc.

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