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The Ratings Game: Forget the fish: People are going to SeaWorld for free beer

One of the most popular attractions at SeaWorld Entertainment Inc. during the third quarter had nothing to do with the wildlife – people were enjoying lots of free beer.

SeaWorld SEAS, +1.15% executives have taken a number of steps to improve business performance, including focusing on season passes to drive attendance. On the earnings call, Chief Executive John Reilly said the company’s free beer promotion has also proved to be popular.

“[W]e’ve committed to bring that promotion back to both parks [SeaWorld Orlando and Busch Gardens Tampa Bay] this summer,” Reilly said on the call, according to a FactSet transcript.

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