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Disney’s Netflix rival now has a name: Disney+, which will launch in 2019

The Walt Disney Co.’s direct-to-consumer streaming service has a name: Disney+.

Chief Executive Bob Iger unveiled new details about the upcoming Netflix NFLX, -2.93% rival, including its official name, during the company’s earnings call Thursday evening.

He also announced new Marvel and “Star Wars” content coming to the streaming service, which is set to launch in late 2019: A series about the Marvel fan favorite Loki, starring Tom Hiddleston, and a prequel series to “Rogue One: A Star Wars Story,” starring Diego Luna.

Also on the content slate: A reboot of the “High School Musical” franchise, the next season of the “Star Wars: The Clone Wars” animated series and an animated series based on Pixar’s “Monsters Inc.

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