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The Wall Street Journal: Juul to pull sweet-flavored e-cigarettes from stores

E-cigarette startup Juul Labs Inc., faced with a regulatory crackdown and criticism that its marketing has attracted underage users, plans to stop selling most of its flavored nicotine liquids at bricks-and-mortar stores, according to people familiar with the matter.

Juul plans to keep selling menthol- and tobacco-flavored products in stores, while all flavors, including cucumber and mango, will remain on its website, which has age-verification controls, the people said. The planned restrictions could heavily affect Juul Labs, according to analysts who say more than half of its sales come from flavors other than tobacco, mint and menthol.

The move comes as the Food and Drug Administration prepares to announce sharp restrictions as soon as next week on the sale of such products.

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