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The Wall Street Journal: Apple to make feature-length movies with studio partner A24

Apple Inc. said Thursday it will begin making independent, feature-length films through a multiyear partnership with the Oscar-winning studio A24, broadening the iPhone maker’s push into original content beyond TV programming and into movies.

New York-based A24 will produce multiple films for Apple AAPL, +2.47% , which last year allocated more than $1 billion to build out a slate of scripted shows. With the A24 deal, the world’s most valuable company for the first time signaled it is following the playbook of Amazon.com Inc. AMZN, +1.28% and Netflix Inc. NFLX, +1.16% in pushing into feature-length, adult-oriented films.

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