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The Conversation: This sums up the reason why some of us love Black Friday and others loathe it

If the thought of taking part in the annual ritual of Black Friday gives you cold chills rather than a rush of excitement, you’re not alone. For every avid bargain hunter who plans for the day as if training for a marathon, there’s someone else who stays home, secure in the knowledge that no one will trample them, shove them or invade their personal space just to get this season’s hottest deals.

It’s not just a lack of appreciation for bargains that drives this disconnect. Psychology research indicates that several factors determine which side of the shop-‘til-you-drop divide you land on.

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