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Mattress maker misleads customers about how beds improve sleep, rival claims

This mattress company isn’t going to take a competitor’s alleged false advertising lying down.

Casper Sleep is suing rival Level Sleep for allegedly misleading customers with questionable claims about the health benefits of Level Sleep mattresses and pillows.

“Defendants have created a lucrative business built largely on deceiving consumers into buying their products instead of Casper’s,” the Manhattan federal lawsuit alleges, adding that Casper was the one to popularize the direct-to-consumer “bed in a box” business model while its rivals arrived later.

The lawsuit names the California-based Level Sleep and its parent company, DreamCloud Holdings, as defendants. (Casper and Level Sleep did not immediately respond to requests for comment.

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