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Online retail sales on Thanksgiving day jump 28% from last year

Shoppers not only filled their plates on Thanksgiving day but also their online shopping carts with online spending reaching $3.7 billion, up 28% from last year, according to Adobe Analytics data.

Many customers went online using their mobile devices, with smartphones driving a record 54.4% of traffic on Thanksgiving day, Adobe ADBE, -0.19% said. The devices captured a 36.7% share of revenue.

“While mobile remains strong, retailers have missed out on $4.3 billion in potential revenue from smartphones this season due to cart abandonment,” Adobe said in a report published late Thursday. Adobe posted their final Thanksgiving shopping numbers Friday morning.

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