Small Business Saturday on track to reach $3 billion in online sales for the first time

Small Business Saturday was on track to set a new record of $3 billion in online sales as of 10 am Eastern Time, according to Adobe Analytics.

The day, which American Express Co. AXP, -0.71% launched in 2010, saw online spend increase 24.3% year-over-year during the early hours, reaching $400 million.

Today is the day— #SmallBizSat! It’s finally here—the annual holiday shopping tradition that gets communities everywhere out to support their favorite small businesses. So get up, get out and #ShopSmall! You can find small businesses near you here: https://t.co/Nv39kWPcmypic.twitter.com/QmTheGDgfC

— American Express (@AmericanExpress) November 24, 2018

Small businesses weren’t left out of the Black Friday shopping spree either.

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