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What NOT to do when you are selling your unwanted swag on eBay

Turns out, online shoppers don’t put much stock into stock photos.

A new study inspired by online transactions on sites like eBay EBAY, -0.52% and Letgo.com says shoppers will put more trust in high quality pictures from sellers themselves than stock photos or amateurish-looking images from users.

The canned imagery “could be perceived impersonal or ‘too good to be true’” in online marketplaces where buyers can get secondhand goods, said the Cornell Tech study announced this week.

But high-quality pictures taken by the sellers themselves increased trust from cautious consumers wondering what they would be getting themselves into, researchers found.

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