Zion Williamson blows out his shoe, injures knee, and Nike gasps in horror

Nike Inc. joined the rest of the basketball world in holding their breath Wednesday night, as the company that once launched an ad campaign on the phrase “It’s gotta be the shoes!” must have been thinking “Pleasepleaseplease don’t let it have been the shoes.”

Duke University forward Zion Williamson, the top college basketball player in the nation and one of the best NBA prospects in the past decade, was lost to a potentially serious injury just seconds into a key game against North Carolina when his foot slid on the floor and his Nike-made shoe exploded, twisting his knee and sending him sprawling.

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