Now there’s an ice cream that claims to help you fall asleep

This midnight snack brand wants eaters to have sweet dreams.

A new brand of low-sugar ice cream called NightFood is trying to cash in on the $28-billion sleep market by positioning itself as a healthier treat that helps eaters get a good night’s sleep. But experts say it’s just a better-for-you alternative to the good stuff.

The $4.99 pints contain a blend of magnesium, calcium and zinc, minerals that have been suggested to improve sleep. NightFood ice cream does not contain any sleep-aid supplements or medications intended to put people to bed. Instead, it leaves out the bad stuff that might make it harder to catch some Zs, like caffeine, sugar, fat and an excessive amount of calories.

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