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What happened when these female-led companies labeled their products ‘women-owned’

Pints of Coolhaus ice cream are labelled with bold logos declaring that the sweet treat is made from cage-free eggs, organic cane sugar and “real” California milk. But one logo gets a bigger reaction than the others: A dark pink W surrounded by the words “certified women-owned.”

“It’s been a huge success,” said Coolhaus co-founder Natasha Case. “Once we put that seal on there, the way it’s connected and resonated on social media, with buyers, with shoppers, with clients — it’s been massive.”

In fact, the “women-owned” label gets such a big response that the company moved it front and center when they revamped their packaging, Case said.

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