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Unlike retailers seeking growth in cities, Tractor Supply targets consumers living the country life

If you’ve got space in the yard and a taste for fresh eggs, you’re in luck.

Chick Days, an event that brings live chickens of various breeds to Tractor Supply Co. TSCO, -1.29% stores, starts Monday and lasts through April 28.

Shoppers can also buy a coop, feed, incubators, and anything else they need to get their chicken farm up and running.

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“We sell everything else but the tractor,” said Mary Winn Pilkington, vice president of investor relations and PR at Tractor Supply. “Anything for an authentic rural lifestyle.

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