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The Ratings Game: Amazon will dominate the smart-home market next, according to this analyst

Amazon.com Inc.’s next victory will likely be in the smart-home market, where its recent acquisition of the mesh router maker Eero will give it an advantage over rivals Apple Inc. AAPL, -0.30% and Google parent Alphabet Inc. GOOGL, +0.98%GOOG, +0.69% , CFRA said Monday.

“In our view, the integration of Eero, alongside home-security company Ring, smart lock system Amazon Key and virtual assistant Alexa, will transform people’s lifestyles into next generation, full-service comfort,” analyst Camilla Yanushevsky wrote in a note to clients.

CFRA analyzed Alexa Internet’s share of voice data — the percentage of searches for a keyword in major search engines over the past six months that sent organic traffic to the respective site — and found in the smart-home sector, it currently stands at about 6.6%.

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