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MarketWatch First Take: LaCroix maker’s CEO compares job to caring for a handicapped person, blames ‘injustice’ for poor sales

Companies announce earnings in news releases typically titled “Company reports fourth-quarter earnings,” or “Company delivers record-breaking second quarter.” National Beverage Corp. has never quite followed that path, but Chief Executive Nick Caporella deviated from the script in a much more extreme way Thursday.

The company that makes the LaCroix brand of sparkling water headlined a Thursday earnings release, “‘We Just Love Our LaCroix’ Consumers Chant,” and it only got weirder from there. Besides a boilerplate first sentence stating what results National Beverage FIZZ, +1.11% was announcing and the numbers, the entire release was a long, rather unhinged quote from Caporella.

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