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New female-focused Budweiser ads show what’s changed (and not) over decades

A new Budweiser ad campaign tied to International Women’s Day caught attention with splashy newspaper spreads reimagining late ‘50s and early ’60 ads with a 2019 spin.

Appearing in several national newspapers, the three ads show real Bud ads from 50 years ago of women serving up sudsy domestic bliss to their husbands next to new versions depicting empowered women deciding how they spend their time and who they spend it with — all while catching a cold brew.

Considering the ads’ connections to issues like income and marriage rates nowadays, they underscore how much has changed.

The three ads were created by three female illustrators and and each has a different theme: independence, equality and fulfillment, according to the company.

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