Fitbit launches cheaper Versa smartwatch, tracker for kids as young as 6 to broaden appeal

Fitbit Inc. is betting that lower prices will attract more customers to its wearables, including children as young as 6 years old.

The wearables pioneer on Wednesday announced two new additions to its device lineup, the Versa Lite and the kid-focused Ace 2, which represent cheaper versions of existing products. Fitbit FIT, -1.22% expects the new lineup — which phases out several older products — to hold more appeal with users who might have thus far avoided purchasing a wearable, especially younger and more price-conscious consumers.

”There’s definitely a segment of users we want to bring in at lower [prices],” Chief Executive James Park told MarketWatch.

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