Anheuser-Busch chasing online beer sales as grocery e-commerce picks up steam

As online grocery sales slowly creep higher, Anheuser-Busch InBev S.A. is wasting no time getting a foothold in the burgeoning e-commerce beer sector, which is only just starting to come to the attention of shoppers.

Through AB InBev’s BUD, +0.52% global growth and innovation group, ZX Ventures, it is working across North America to “elevate the beer category online,” which only made up less than 1% of the market in the U.S. in 2017.

According to data provided by ZX Ventures, only 6% of the adult beer-purchasing population has bought beer online in the past. More than a quarter of U.S.

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