Beer is now being sold as a ‘wellness’ product

Beer is getting better for you.

As American beer consumption continues to drop, brewers are attracting health-conscious consumers with no and low alcohol beverages that pack in vitamin-rich fruit and electrolytes with fewer calories.

Beer volumes were down 1.5% in 2018, compared to a 1.1% decline in 2017, according to data compiled for The Wall Street Journal by industry tracker IWSR. And beer makers are adjusting to the changing demand.

Sierra Nevada Brewing Company, the third largest craft brewery in the U.S., announced last month it purchased the low alcohol, San Francisco-based Sufferfest Beer Company. The gluten-reduced beer brands itself as “beer with benefits” marketed to athletes as a recovery drink because it contains electrolytes and sea salts to help drinkers refuel instead of leaving them dehydrated like most alcohol does.

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