Next Avenue: Why boomers love their old childhood brands

This article is reprinted by permission from NextAvenue.org. It is based on the new book, “Boomer Brands: Iconic Brands that Shaped Our Childhood,” by Barry Silverstein, published by GuideWords Publishing.

If you’re a boomer, do you have fond memories of the Saturday morning TV shows that entertained you as a child? Those shows were engaging, but they were also vehicles for brand advertising. Chances are that’s how you first got to know your favorite cereal, soft drink and snack food brands.

“Boomer brands” such as Kellogg’s Frosted Flakes K, -1.02% Good Humor ice cream and Hostess Twinkies TWNK, +0.42% claim a cherished position in our memory banks.

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