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Apple set to unveil streaming service, will reportedly offer HBO, Showtime for $9.99 a month

Apple Inc. will shift its business further toward the services side Monday, according to a new report a day before the unveiling of its highly anticipated streaming-video service.

According to the Wall Street Journal, Apple AAPL, -2.07% will charge for the service, contrary to a September report that said it would be offered free to users of Apple devices. The exact price of the service has not yet been revealed.

While Apple staff have reportedly been calling the service a Netflix-killer, preliminary details make it sound more like a cable-killer, with the ability to subscribe to other streaming providers with a single click, making the process easier for consumers.

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