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Facebook sets its sights on housing. Should Zillow be worried?

MarketWatch photo illustration/iStockphoto, Getty Images
Mark Zuckerberg as a real-estate agent? Not quite, but he does want to get more involved in the housing business.

In March, Facebook said it had agreed to a settlement with civil rights groups over discrimination in the way it has allowed advertisers to target audiences.

In an announcement about the settlement, the company said, “Anyone who wants to run housing, employment or credit ads will no longer be allowed to target by age, gender, or zip code.”

But there was a nugget of far greater interest to members of a certain industry in another point.

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