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Outside the Box: Google, Facebook and other Big Tech companies need to play their position

A recent example of Big Tech mistakes is the decision by Alphabet’s Google to disband an external AI ethics council just 10 days after its formation. Prompted by employee outcry about the inclusion of people with conservative views, Google decided to pull the plug before the controversy picked up even more steam.

Many see this as a victory and a good move by Google GOOGL, +0.26%GOOG, +0.20% , particularly when compared to choices other tech companies are making while under great scrutiny from customers, employees, shareholders, and regulators. For example, Venturebeat compared the Google decision against Amazon.com’s AMZN, -0.18% decision to keep selling its Rekognition facial software, even with its identified biases against women and people of color.

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