Tim Mullaney: How to think about the Pinterest and Uber IPOs

We’re in the middle of the biggest week for initial public offerings in ages — but two deals, for Pinterest and Uber Technologies, are dominating the agenda. They’re very different; one is pretty clean and straightforward, the other is high-risk and high-reward.

Let’s talk about Pinterest PINS, +0.00% first, since shares of the San Francisco-based social network for crafts prices this week, in a deal expected to value the nine-year old company around $11.3 billion. That’s down from $12 billion in its last private financing.

Pinterest’s IPO should work because there’s such a clear comparable to what its business should look like over time — Facebook FB, -0.34% another social-media site that sells advertising.

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