Outside the Box: Here’s what we can learn from Boeing’s unhealthy corporate culture

The crash of a second Boeing Max 737 jet within several months has moved the airline industry to deploy its regular post-mortem approach following such tragedies — a sound way to explore failures and also raise ethical issues.

The Max 737 scrutiny, and Boeing’s BA, +1.67% response, recalls a business case when I was in business school 30 years ago. A lot of business schools use the Socratic case method to teach the basics of business in the context of stories the student can remember for many years to come. This case involving an airline, studied while we were learning about the promises that brands make and why they are important, has stayed with me.

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