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This is how Lyft, Ben & Jerry’s and Pizza Hut are celebrating 4/20

Plenty of companies are looking to bag some extra green on 4/20.

Saturday, or April 20, is an unofficial holiday commandeered by cannabis users; the term “four-twenty” has referred to marijuana ever since a group of San Francisco high schoolers in the ’70s reportedly coined the code when meeting at 4:20 p.m. after school. And now that recreational marijuana has been legalized in 10 states for adults aged 21 and up (including Alaska, California, Colorado, Maine, Massachusetts, Michigan, Nevada, Oregon, Vermont and Washington), and medical marijuana is legal in more than 20 states, brands are cashing in on what was once widely considered a stoner holiday.

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