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Jeff Reeves’s Strength in Numbers: 5 ways to cash in as ‘e-sports’ becomes more popular than pro football

Picture this scene: High-priced athletes with their faces set in grim determination, screaming fans showing loyalty with branded gear, millions of people watching at home. Are you imagining a video game competition? If not, you may want to get with the times.

Though some may be shocked to hear it, technology consulting firm Activate has estimated that more than 250 million people worldwide watch “e-sports.” By some estimates, “e-sports” will surpass traditional sports viewership in the near future.

Consider that the total prize money for the most popular e-sports title, Dota 2, is estimated to have topped $177 million across more than 1,000 tournaments worldwide.

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