The Ratings Game: Facebook shows it’s ‘really sticky’ as investors shrug off expected FTC fine

Despite spats with the government and controversies about data mishandling, Facebook Inc. is doing what it does best.

Facebook continues to thrive, with the stock FB, +6.69% jumping after the company posted strong first-quarter results. The company announced on Wednesday that it took a $3 billion charge in anticipation of a Federal Trade Commission violation — but the social-media giant remains a money machine. It’s making progress on its efforts to turn Instagram into a larger revenue engine, and momentum here is helping to drive shares higher on Thursday.

The controversy around Instagram from a business perspective is that its users increasingly prefer viewing ephemeral Stories content on the platform, rather than traditional posts in a news feed.

>>> Original Source <<<