Facebook wants you to have more meaningful conversations, but that means giving up more valuable data

Facebook wants you to have more meaningful conversations.

On Tuesday, Facebook FB, -0.19% unveiled the platform’s first major redesign for the website and mobile app since the social network was launched in 2004. Chief Executive Mark Zuckerberg said he wants users to have more group conversations to help reduce abusive content. In a speech at F8, Facebook’s annual developers’ conference, Zuckerberg showcased the new look that sacrifices the iconic blue banner at the top of the page in order to put “groups at the heart of the app.”

Standing in front of a giant screen with the words, “The future is private,” Zuckerberg said.

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