Nautilus’ stock plunges as fix to ‘sub-optimal’ Bowflex ads may not come for months

Shares of Nautilus Inc. plunged Tuesday toward a more-than six-year low, after the exercise equipment maker reported disappointing first-quarter results, and indicated the problems leading to weak sales of its Bowflex Max Trainer products may not be fixed until the fall.

The stock NLS, -19.79% took a 19.5% dive in afternoon trade, to put it on track for the lowest close since January 2013.

The company reported late Monday that it swung to a net loss of $8.6 million, or 29 cents a share, from a profit of $8.1 million, or 26 cents a share, compared with the FactSet loss consensus of 3 cents a share.

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